Where advantage actually lives

Models are easy to rent. Distinct ways of working are not. A strategist’s view of durable advantage.

Where advantage actually lives — Backett Howe research

Access to a model is not a strategy. Advantage tends to sit in proprietary workflow, distribution, and the pace at which a team can learn.

That is the lens we apply when we read software and fintech companies — as a thinktank, not as a scoreboard.

The essay is a working note. It will be revised as the stack moves.